THE FLOOF STORY

My name is Erlena, and this is the story of why I started Floof.

Several years ago, I lost Midnight to renal failure. This slow and painful journey lasted a year, and every day I watched him suffer through pain and subcutaneous drips. I began researching on how I could help him, and everything pointed to diet.

I began to realise more than ever how important diet actually was, and how it could have caused his fateful illness. Finding out what went into the supposedly nutritious commercial pet food diet I had been feeding him frightened me, because I thought I was being a responsible pet owner.

I decided that pets deserved better, and owners deserved to know exactly what goes into the food they feed their pets, and with that I began a new journey with Floof.