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FRESH FOOD

vs COMMERCIAL FOOD

WHY FLOOF FRESH FOOD AND TREATS?

Would you feed your kids processed food every day…we don’t think so! Similarly, your furkids should be spared that very fate.

BUT THE LABEL SAYS MY PET FOOD IS AAFCO-CERTIFIED

Let’s take a closer look at the AAFCO. They are a non-government, non-regulated body that sets the standard for nutrient levels, ingredients and packaging for pet food companies to abide by. And their meetings are attended and influenced by the same major pet food companies that put those awful things into their food!

AND WHAT ABOUT THE LABEL?

Marketing by the pet food industry results in packaging that can often be tempting, confusing and misleading. A pack saying “beef dinner” with a picture of a hearty steak only needs to contain at most 25% beef. 

BUT WHY DO PEOPLE THINK COMMERCIAL PET FOOD IS A HEALTHY, BALANCED DIET?

Once again, marketing and advertising is the big culprit. Back in the day, pet parents used to feed their pets food and scraps from home. Shortly after the invention of processed pet food, manufacturers had problems convincing folks to make the switch to commercial pet food, so in 1964, the pet food industry launched one of the most influential campaigns the pet world has ever seen.

Through newspapers, magazines and news stations, the public was warned about the dangers of table food scraps or “human food” and educated on the benefits of feeding their pets scientifically-superior commercial processed food.

WHO MAKES COMMERCIAL PET FOOD?

Surprise surprise, it’s the very same folks that make our people food – M&Ms Mars, Nestle, these are the biggest players in the pet food manufacturing industry. 

Ingredients that would otherwise be thrown away in the production of human food is taken away, processed and turned into pet food. This process is called “rendering”.

WHAT IS RENDERING?

Rendering is the process of boiling ingredients, as well as restaurant and grocery store waste and even roadkill, into a mixture that is sold to manufacturers for final use in, among other things, animal feed and pet food. And these ingredients are frightening to say the least.

Rendering plants have been known to happily accept roadkill, dead zoo animals, even euthanised pets from animal shelters and veterinarian clinics. They fall under a term called “5D carcasses”: Dead, Dying, Diseased, Disabled and/or Drugged animals.

JUST HOW BAD IS COMMERCIAL FOOD FOR MY PET?

Today, experts claim that one in two dogs will develop cancer. Furthermore, additional studies showed that dogs with real veggies in their diet were much less likely to develop cancer.